Power Balance Bands Conclusion Essay Example for Free

Power Balance Bands Conclusion Essay The purpose of this experiment was to once and for all answer the question, â€Å"do the Power Balance Bands truly have an effect on a person’s balance strength and flexibility or is the whole thing a scam? † The company claims that the these bracelets have a hologram in it and when the hologram comes in contact with your body’s energy field, it allows your body to interact with the natural, beneficial frequency stored within the hologram, resulting in improved energy flow throughout your body. But is this true? The original claim for this experiment was that if people are wearing the power balance band while participating in various balance, strength, and flexibility tests then the band will in fact not have any effect on the persons balance, strength, or flexibility. The data showed a very small difference between the performance of the â€Å"fake† and â€Å"real† Power Balance Bands. All three tests showed no more than a . 3% difference between the means for both bands. This experiment was essentially an experiment testing the placebo effect on the use of the Power Balance Bracelet. The placebo effect is the measurable, observable, or felt improvement in health or behavior not attributable to a medication or invasive treatment that has been administered. The goal was to convince people the â€Å"original† Power Balance band actually worked, and that the â€Å"fake† one didn’t. My results showed little to no change in performance regardless of which band the student was wearing. This observation confirmed my hypothesis that neither band would have any affect on a person’s performance. The systematic error in this experiment was that I was not able to test 50 tests subject, I was only able to test 36 which luckily still allowed me to get accurate results. The Random error in this experiment was that it was difficult to measure the improvement, or digression of the participants, for both the Balance Test and the Strength Test. The only recorded limitation for this experiment was the fact that while performing the Balance and Strength Test if each participant made to 10 seconds while balancing they were stopped and had their abilities observed and recorded. The generalizability of the results can apply to all humans however; this experiment is exclusive in that it cannot be generalized for all other objects, insects, or animals. For future directions I would increase the sample size, and also change the tests so that they can be measured by something other than time.

Romanticism And Realism Art And Literature English Literature Essay

Romanticism And Realism Art And Literature English Literature Essay The history of art and literature was developed under the influence of different intellectual movement, the most prominent and important of which are Romanticism and Realism. Romanticism was a complex artistic, literary and intellectual movement of 18th-19th century that appeared in Europe and was spread all over the world. It appeared as a reaction to rationalism and mechanistic aesthetics of classicism and the Enlightenment. It was one of the most complex and internally contradictory phenomena in the history of culture. Disappointment in the ideals of the Enlightenment, in the results of the French Revolution, the denial of utilitarianism of modern reality, the principles of bourgeois practicality, whose victims was human individuality, a pessimistic view of prospects for social development were combined in romanticism with the desire of harmony and spiritual integrity of the individual with a tendency towards infinity, the search for new, absolute and unconditional ideals. Sharp d iscord between the ideals and oppressive reality made romantics feel the morbidly fatalistic sense of indignation, bitter mockery of the discrepancy between dreams and reality. Specific of the romantic art is the problem of two worlds; writers of that time compared and contrasted the real and imaginary worlds. And the reality, the prose of life with their utilitarianism and lack of spirituality were understood as subhuman empty sense, which opposed the true world of values. Representatives of Romanticism sharply condemned urban culture and left it for description of the Middle Ages or nature. In the quiet life of countryside and simplicity they looked for the salvation from social problems of urban life, opposing it to a simple uncorrupted life of the province. Simple way of life was their ideal, and for example, William Wordsworth showed it in fiction. He set a rule to take a creative material from everyday life, to make out it in ordinary manner, using an ordinary language(Sutherland 125). In his Preface to Lyrical Ballads, he said that the chose an ordinary life because all components of it are natural and truthful, simple life does not contradict the beautiful and sustainable forms of nature (Wordsworth 6). As a real romantic writer, Wordsworth wrote a lot about people and nature. Conventional farmers are well represented in the ballad We Are Seven, and for example his Excursion Book is an example of magnificent descriptions of nature. At the same time, another outstanding representative of English Romanticism, Samuel Taylor Coleridge, the author of Ancient Mariner, Christabel and other novels, showed the strange mix of reality and fiction. He was the representative of English Romanticism, oriented on desire for the miraculous. Coleridge chose the area of events and characters of fiction and romantic genre, giving them human interest and a semblance of reality, which attracts readers. Such gradual transition from reality to pure fantasy is the main reception of Coleridge; it magically works in the Ancient Mariner, where incidents of an ordinary voyage transform to the area of wonders, where the natural and the supernatural merge into an indivisible unit. American Romanticism differed from European. In America, romantic ideas have contributed to the spiritual and aesthetic knowledge. Romantics argued that art more than science was able to express the truth. Romantics underscored the importance of art for people and the whole society. For example, in the essay The Poet, written by Ralph Waldo Emerson, one of the most influential writers of Romanticism, the author stated: All men live under the laws of truth and need a way to express their thoughts. à ¢Ã¢â€š ¬Ã‚ ¦The man is only a half of himself; the second half of him is thats how he expresses his feelings (Emerson 109). Representatives of Romanticism criticized the reality, for example the works of American novelist William Howells The Lady of the Aroostook, Chance meeting show the strong influence of romanticism on the author. The novels of William Howells contain criticism of American reality, which increases and in later works even socialist ideas appear (Through the Eye of the Needle). Thus, the features of Romanticism in varying degrees are common for many artists. Romanticism is inherent in paintings and drawings of Swiss Henry Fuseli. In his works, grim sophisticated grotesque breaks in through the classical clarity of images. Also romantism is inherent in mystical visionary works of poet and artist William Blake and works of the late Francisco Goya, full of unbridled fantasy, tragic pathos, and passionate protest against the national humiliation in Spain. In France, it is inherent in created during the revolutionary years heroic portraits by Jacques-Louis David, early dramatic compositions and portraits by Antoine-Jean Gros, dreamy and lyrical works of Pierre-Paul Prudhon and also in the works by Francois P. Gerard, who combines romantic tendencies with the academic methods. The works of many later Western romantics are imbued with pessimism in towards society. The heroes of many romantic works (Franà §ois-Renà © de Chateaubriand, Alfred de Musset, George Byron, Alfred de Vigny, Alphonse de Lamartine, Heinrich Heine, etc.) were influenced by the mood of hopelessness and despair, which acquired the common human nature. The main themes of works sounded like: the perfection is lost forever, the world is ruled evil, the ancient chaos is resurrecting. The theme of terrible world was inherent to all romantic literature, and the most clearly it was embodied in the so-called black genre (in Gothic novel Ann Radcliffe, Charles Maturin; in the drama of fate or tragedy of fate Heinrich von Kleist, Franz Grillparzer), and also in the works of George Byron, Clemens Brentano, Ernst Theodor Wilhelm Hoffmann, Edgar Allan Poe, and Nathaniel Hawthorne. Realism was an intellectual movement, characterized by truthful and objective reflection of reality by specific means that were peculiar to various forms of art. During the historical development of art realism there were formed concrete forms of some creative methods, such as educational, critical, and socialist. Various realistic trends were expressed in different types and genres of art. Hence, there were two opposite directions in the theory, one realism the desire of the art to reproduce, to show the reality truly; and the other idealism the desire of the art to complete the reality, to create new forms. And the starting point doesnt consist of real facts, but of ideal representation. The first American writer, who has fully realized the idea of realism in art, was Mark Twain. His work was developed under the influence of critical realism, which objectively reflected the American reality first in comic and later in satiric way (Licentiousness of Print, Running For Governor). The authors later works, such as pamphlets and satirical short stories (The man who seduced Gedliberg, The United States of Lyncherdom, Monologue of the king) show the true face of American imperialism. Henry James was also one of the brightest representatives of realism; he was one of the first in American literature, who spoke against the bourgeois banality of reality. Dissatisfaction of American way of life forced him to move to Europe, so many characters of his works were the Americans who emigrated from the United States (Roderick Hudson, The American). In the novel, The Bostonians he sharply and uncompromisingly criticized the U.S. reality that is the essence of realism. Many realists wrote prose narrative stories about the fate of ordinary people, the epic of private life. The most important realist novel of the 18th century were written in the UK (Daniel Defoe, Samuel Richardson, Henry Fielding, Tobias George Smollett, Laurence Sterne), in France (Antoine Franà §ois Prà ©vost, Denis Diderot, Jean-Jacques Rousseau), in Germany (Johann Wolfgang von Goethe). The most interesting fact is that very often the heroes of novels were not monarchs and nobles, but people of middle class the merchants, townspeople, soldiers, sailors, etc., showing them in everyday family life. There is also a need to mention that in the middle of the 19th century Realism changed. If the main characters of Stendhal, Balzac and Dickens could withstand adverse conditions, then European Realism of the 2nd half of the century represents mainly the alienation of personality, its leveling, the loss of character, will, the resilience of environment. It is particularly expressive shown by William Thackeray and Gustave Flaubert. However, this kind of alienation, partly in the UK (George Eliot), but particularly in Russia (Ivan Turgenev, Leo Tolstoy) resisted adoption of high humanity and the struggle for humane ideals. The depth of philosophical problems in the works of Tolstoy and Dostoyevsky, the widest coverage of social reality, compassion for the fate of the insulted and injured, the subtlety of psychological analysis made these writers famous. Summarizing, it is possible to say that Realism in literature and art was characterized by the wish of artists to depict, represent the reality as it was. Artists of Realism represented the life in the way the person actually sees it, using the forms of the life itself. At the same time, Romanticism is characterized by denial of current reality, the criticism of capitalist civilization, new forms of subjugation of the masses, reproof of philistine stagnant and limited parties of the bourgeois culture and spiritual life. Most representatives of Romanticism criticized the reality; they were unsatisfied with it and couldnt accept it. Artists of both, Romanticism and Realism left a great heritage their wonderful works of art.

Single Men Vs. Committed Men Essay -- essays research papers

Single men lead different lifestyles compared to men that are committed to one woman. When a guy is single, he might wish he had a girlfriend. When that same guy finds a girlfriend, he might want to be single again. This is a strange cycle that many young men go through for many years. Although there are many differences between these two lifestyles, one similarity is apparent. That is the transition from one lifestyle to the other. The transition is often very difficult. These transitions often cause many aspects of a man’s life to change. This means that there are many contrasts when you compare lifestyles of single men and men in a relationship with one woman. A guy may enjoy or hate living his life single. Often times a single lifestyle consists of merely hanging out with guys and girls just as friends, and having fun. If a guy really enjoys partying and getting a little crazy on the weekends, this is what he will do when he is single. Single men usually do and say whatever they want to, and don’t worry about what others may think about them. He just wants to be with his buddies and have a good time. Sometimes single men will not be seeking potential girlfriends. Other times he will be on the lookout for girls he is interested in. In either case, girls will be on his mind. For that guy who is not looking for a relationship, he will not mind not seeing any girls for a period of time. A guy who is looking for a commitment will want to go to ...

The Lords of Discipline - Life in a Military Academy Essay -- essays r

The Lords of Discipline - Life in a Military Academy   Ã‚  Ã‚  Ã‚  Ã‚  To the average person, school is a place to learn where one may speak their mind freely, yet stay orderly through a light set of values and order. In The Lords of Discipline, we learn of a different type of school. The Institute is a military academy with rigorous mental and physical standards, and very straight-forward and rigid policies. What is learned at the Institute is to stay loyal to your classmates. The upperclassmen do their best to keep this primary rule imbedded in the minds of the plebe’s. In this story, we learn about an open-minded student at the academy whose own pride and determination allows him to stay in the system and not give up. He disagrees with the ways of the academy, but finds himself able to deal wit...

Romeo And Juliet - Fate Or Free Will :: essays research papers

The human condition follows the path of fate. Everyone makes choices out of their own free will which affects their life at that time, but will ultimately lead to their pre- determined fate. People inflict their own wounds during their life by the choices that they make. This applies in Romeo and Juliet and plays a major role in Romeo and Juliet’s lives. "A pair of star-crossed lovers" (I, i, 6) In the very opening of the play the chorus is singing about Romeo and Juliet, and predicts their life together as having a star-crossed conclusion. By already knowing from the beginning that their life has an ill-fated conclusion, we can see how their choices brought them to their death. Romeo and Juliet could see that their life together was not going the way they wanted, because Romeo and Juliet wanted to marry each other but there were many barriers between them. Both Romeo and Juliet had many failed attempts in their efforts to trick fate out of what was ultimately going to happen to them both. Hold! Get you gone, be strong and prosperous in this resolve. I’ll send a friar with speed to Mantua, with my letters to thy lord. (IV, i, 122-124) Juliet is to drink a potion to make her appear dead, and later wake to be free of the shame of marrying Paris. Here, Friar Lawrence is assuring Juliet that he will send a letter to Romeo, explaining their plan. Romeo doesn’t receive that letter, and he does not know what is to happen. Free will comes with great consequences. Friar Lawrence and Juliet inflicted their own wounds by not telling Romeo of their plan. If they had taken the time to make sure that Romeo got the information, their plan might have succeeded, and Romeo and Juliet would be free to marry each other. A greater power than we can contradict hath thwarted our intents. (V, iii, 154-155) After Romeo kills Paris, and then himself, Juliet wakes as Friar Lawrence rushes over to her. Friar Lawrence is saying that a higher power, in this case, fate, has ruined their plan. We know that Friar Lawrence is talking about fate when he says that they cannot contradict this power. You cannot contradict fate, it always has it’s way in the end, whether we know it or not. "O, I am fortune’s fool! (III, i, 135)".

Life in the Ocean

Question 1: Parts of Chesapeake Bay were affected by unexpected blooms of a toxic dinoflagellate, Pfisteria piscicida, in 1997. Research those occurrences in the internet, and discuss the blooms and their effects on the local economy. Was it sensationalist press coverage, or a real danger to humans?Ans.:Â  During the summer of 1997, the Chesapeake Bay was reported to have an unexpected bloom of the plankton, Pfisteria piscicida. Experts believed that it was caused by too much pollution from the surrounding districts of Delaware, Maryland, New York, Pennsylvania, Virginia, West Virginia and the District of Columbia. Farms, factories, and towns contribute to the pollution. According to the Chesapeake Bay Foundation, 318 million pounds of nitrogen and 19 million pounds of phosphorus are deposited into the Bay as the result of development, run-off, and air pollutants. Agriculture and poultry operations constitute a large part of the causes of pollution of the Bay. The presence of these pollutants at high concentrations triggered the pfisteria bloom, the result of which was devastating. Thousands of fishes were killed rendering massive losses in the local economy, i.e. seafood sales drop. Maryland alone had lost $43 million in sales. Many people were sick due to the toxins taken from the Bay products which increased expenditure in healthcare and medicine.Pfisteria bloom in the Chesapeake Bay posed a threat to humans as well as other organisms. In Maryland, environmentalists are making some steps to minimize pollution of the Bay. The US government had spent millions of dollars in trying to eradicate the cause of such phenomena.Question 2: Whale watching is considered as a worthwhile environmental activity. Some tour guide operations even allow `whale petting`, as in the Pacific Gray whale nursing grounds in Baja California. `Swim with the Dolphins` operators are popular in Florida, Hawaii, and the Caribbean. Discuss the potential deleterious effects that these inter actions with humans may have on these marine mammals.Ans.:Â  Human activities have substantial effects to the marine environment, especially the marine mammals. Activities like that cause loud underwater noise, deep-water gillnetting and driftnet fishing, pollution, whaling, large-scale industrial fishing, vessel traffic as well as activities like whale-watching, whale-petting, or simply interacting with the marine mammals have deleterious effects to them. The immediate effect of these interactions to the marine mammals is disturbance.Whale-watchers observed that whales are becoming more difficult to search in the open seas because of changes of areas and modes of operation as the result of these disturbances. Visual and acoustic surveys proved that whales are susceptible to acoustic changes, i.e. sound of the vessel engine, as it is there primary mode of communication. Whales and other marine mammals use echolocation in searching for food and other activities (i.e. mating, social contact). Noise from tour boats disrupts the sound signals transmitted and received thereby affecting their senses. This resulted to decline in whale population and other marine mammals. Research also showed that the presence of tour boats in their surroundings causes stress which affects their behavior.Question 3. What fish and shellfish populations are at or below historic levels? What restoration efforts are being revised to manage the most important fisheries more effectively? Discuss these and other issues affecting marine resources RIGHT HERE in Maryland.Ans.:Â  Chesapeake Bay fish and shellfish populations are largely affected by pollution from the surrounding states. Blue crab, oyster, striped bass, Susquehanna shad, and menhaden are some of the species studied. Different strategies used to increase harvest were examined by scientists and natural resource managers. The American shad and the blue crab were found to have increased over the past decade and are no longer below historic levels.This increase was attributed to the responsible fisheries management. Current reports have shown that the Bay’s fish and shellfish are three-fifths away from the desired levels. In this regard, scientists and managers are trying their best to restore the Bay’s abundant estuarine ecosystem. The restoration efforts include the following activities and plans: reducing pollution, maintain restoring habits, responsible fisheries management, watershed protection, and fostering stewardship. Pollution, as the primary cause of death of estuarine species was tackled by different states by enforcing laws that protects the Bay area from ruthless throwing of waste matter, i.e. increasing taxation of industry-scale poultry operations in Maryland. ReferencesSpotts, P.N. (1997). US Pours Money, Expertise into Halting Legal ‘Blooms’ [Electronic Version]. Christian Science Monitor, 10/08/97(United States), 3. Retrieved April 22, 2007, from http://www.whoi.ed u/redtide/notedevents/gennews/generalHABnews.htmlGoodman, P.S. (1998). Ma., Va. Brace for Pfiesteria Outbreaks. The Washington Post, April 5, 1998.Lauhakangas, R. (n.d.). Special Aspects of Sperm Whales and Their Relevance to Whale Watching. Retrieved April 22, 2007, from http://www.helsinki.fi/~lauhakan/whale/education/sc4876.htmlStiffler, L. (2002). Whale-watchers Might be Harmful to Orcas, Study Shows. Retrieved April 22, 2007, from http://seattlepi.nwsource.com/local/72927_orca01.shtml

Marketing Campaign

Nicole Abeyta Marketing Project Professor Liz Thomas-Hensley Marketing in the 21st Century February 11, 2013 Abeyta 1 Executive Summary: Stephanie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers. Mission: Evolve infinitely in peace, beauty, and Happiness Vision: †¢ Build a mass clientele base †¢Create Art †¢Meet the needs of clients Promoting a variety of beauty techniques †¢Linking with the business community of fashion, weddings and formal events †¢ Promoting stylish trends †¢Anticipating trends in the fashion world †¢Advancing lifelong relationships †¢Respecting the diversity of clients Abeyta 2 Goals: Stephanie’s goal as a cosmetologist is to create beauty, and create magic. Stephanie wants the world to be a happier, beautiful place!! At times she would like to be living in L. A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows.She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something outrageous for a high fashion photo shoot is how she creates art.This art she creates is beautiful, and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History: It started with a braid, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a young age. Paint brushes, water color, sket ch pads, oh yeah, it started at a young age. Art wasn't something she became interested in; it was something that ran through her veins. She was born to create are. She explored many artistic avenues; drawing, painting, nail art, writing, make-up, but it always came back to beauty.Why not create art with hair and makeup? Stephanie tried to major in psychology, English, media, but it wasn’t until she took her tour at Paul Mitchell the School that she knew that's where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do! Abeyta 3 Services Provided: Hair: †¢Color †¢Cutting †¢Styling †¢Texture (Perms & Relaxers) Nails: †¢Manicures †¢Pedicures †¢Silk Wraps †¢Acrylic †¢Nail Design (Free Hand) Spa: †¢Facials †¢Waxing Makeup: * Makeup Application Abeyta 4 Competitors: †¢Fellow Students †¢Working Professionals (Cosmetologists)Demographics: †¢General Public †¢F ashion Industry †¢People in Formal Events Current Presence in the Market: Currently there is not a strong presence of Stephanie Abeyta's individual entity of cosmetology in the social media market. Currently Stephanie is working on a professional Facebook page showcasing the work she has done thus far. Also Stephanie is working on tutorials for nails and makeup techniques to post on YouTube. SWOT Analysis Strengths: †¢Plenty of room to grow †¢Special niche with makeup and nails †¢Creative Abeyta 5 Weaknesses: †¢No social media †¢No time for social media Current clients don't have knowledge about services †¢Basic knowledge of social media Opportunities: †¢Exponential amount of room to grow †¢Stronger interactive presence †¢Stronger physical presence †¢Promotion of self †¢Promotion of creativity †¢Brand Building †¢Client Building Threats: †¢Fellow Students †¢Working Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeyta's individual entity of cosmetology’s social media strategy fits into her overall marketing strategy: Stephanie is well aware that having a social media strategy is detrimental to her overall marketing strategy.Having a strong presence in the social media market, she will have knowledge gained and the view of benefits of utilizing interactive marketing techniques to promote her brand to exciting levels of high rates of returns on investment. Utilizing these interactive marketing techniques successfully will bring high volume of clientele, creating art and evolve infinitely in peace, beauty and happiness. Ultimately reaching the goals of the marketing strategy set forth for her individual entity as a Cosmetologist. Interview:Stephanie Abeyta, cosmetologist, was generous enough to provide time and valuable insight on the multiplicities and complexities that promote the utilization of interactive marketing within her individual entity. Overall logistics is th e driving and controlling entity to where Stephanie establishes her plan of action of whether or not to design and construct a social media presence or not. The interview with Stephanie Abeyta was quite beneficial on the direction of where and how social media will be implemented with her individual entity.Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on social media and its role in Cosmetology? â€Å"I believe it plays a big role in cosmetology because hair, makeup, and nail photos are all shared on pintrest, Facebook and other social media platforms. Sharing photos is a great way to get my creative work showcased†. Do you believe having a strong presence in the social media market will help gain clientele? â€Å"Yes, I believe more people will see what my capabilities are in regards to hair, nails, and makeup. The more people see my work the better chance of hem becoming potential clients†. What is social medi a to you and your individual entity? â€Å"Social media means exposure of my art and my brand. I believe this will ultimately lead to my goal of building a clientele base†. How does social media work, in recruiting clientele? â€Å"People will share my work on all social media platforms and hopefully that will bring potential clients in. if I get clients to like my work they will spread the word to their friends and family†. Abeyta 8 What kind of presence does your individual entity have in the social media market right now? As of right now, I have no forms of social media up, but I am currently working on a professional Facebook that will showcase the work I have done thus far. I am also working on tutorials that will teach interested individuals how to get certain looks with hair, nails, and makeup and I will be posting these tutorials on YouTube†. Identification of the â€Å"Why, How, and What's behind the product or service. Why? – Stephanie Abeyta's individual entity as of right now does not have a strong presence in the social media market.With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanie's individual entity. We would also like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanie's brand. How? – In order to build brand awareness, clientele and a strong presence in the social media market we will use many strategies incorporating a wide array of social media tools to promote and inform current and future clients.Our marketing strategy tools, includes the use of all social media platforms such as Facebook, Twitter, YouTube and a personal website for Stephanie Abeyta. We plan to reach out to current and future clients by making it an interactive platform for all to use. Abeyta 9 What? – Using all social media platforms, we intend to strengthen the overall b rand of Stephanie Abeyta's individual entity of cosmetology and emerge into the social media market with a special niche that will give this entity the competitive advantage over all other competitors. Identification of Marketing Objectives:Marketing Objectives: †¢Build brand awareness of individual entity †¢Build a strong presence in the social media market †¢Increase volume of clientele base Metrics for Success: †¢Facebook views and followers †¢Twitter followers †¢YouTube views and followers †¢Views of personal website †¢Increase of clientele (by # visits) Abeyta 10 In order to see how successful our marketing objectives are in this advertising campaign to build brand awareness and clientele of Stephanie's individual entity we will use Facebook, Twitter and YouTube views, likes, and followers.We intend to have a least 1,000 followers, likes and views the first year of this campaign to deem our advertising campaign as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and compare to the beginning months of this campaign to see if our ROI in this advertising campaign is successful. With using all these metrics for success we hope to achieve a qualitative brand experience that is informing to current and future clients about all services and products Stephanie has to offer.In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only used to approach clients, but to create a buzz and engagement for current and potential clients. Facebook- Facebook is the most popular social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanie's individual entity will utilize Facebook's timeline to generate client involvement. Clients wil l be chosen t random and appear as the timeline photo as style of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news feed and their friends will start to recognize Stephanie's creative work. Abeyta 11 An example of a Facebook post: â€Å"Check out new spring trends for hair, nails, makeup every Wednesday!!! † Twitter- This form of social networking is not the largest or the favorite; however, it is growing and has opportunity. The hash tag is an easy way for people to talk about the same subject.Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be: â€Å"Two for one special cut and color all week staring February 6th-14th. Bring promotion al code FEB13 to salon!!! #ValentineDeal#Stephanie Abeyta YouTube- A social networking site that is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending.First tutorial on updos coming soon! The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on investment. The denial of social media on industries can be a detriment in substance of competitiveness with rivals and prospects. Marketing Campaign Nicole Abeyta Marketing Project Professor Liz Thomas-Hensley Marketing in the 21st Century February 11, 2013 Abeyta 1 Executive Summary: Stephanie Abeyta is an up and coming cosmetologist, she loves art and she expresses it through a variety of creative techniques. Stephanie wants to create trendy looks through hair, makeup, and nail design that will meet the needs of all her customers. Mission: Evolve infinitely in peace, beauty, and Happiness Vision: †¢ Build a mass clientele base †¢Create Art †¢Meet the needs of clients Promoting a variety of beauty techniques †¢Linking with the business community of fashion, weddings and formal events †¢ Promoting stylish trends †¢Anticipating trends in the fashion world †¢Advancing lifelong relationships †¢Respecting the diversity of clients Abeyta 2 Goals: Stephanie’s goal as a cosmetologist is to create beauty, and create magic. Stephanie wants the world to be a happier, beautiful place!! At times she would like to be living in L. A. as Chelsea Handlers personal makeup artist, or doing hair and makeup for fashion shows.She would also love to own her own salon, maybe design a small clothing line and own a boutique connected to the salon. She would like to have a successful business where her friends and family can work with her, and help her run it. There are many paths that Stephanie would like to take to build her career. The clearest vision she has for herself is to live a happy, inspired life. Stephanie is an artist, and people are her canvas. Giving a beautiful new haircut, a dazzling new color, or something outrageous for a high fashion photo shoot is how she creates art.This art she creates is beautiful, and spread worldwide by others just like her. She wants to spread beauty and therefore make people happy. History: It started with a braid, a french braid or a cornrow. Blue eye shadow and pink blush, oh yeah, it started at a young age. Paint brushes, water color, sket ch pads, oh yeah, it started at a young age. Art wasn't something she became interested in; it was something that ran through her veins. She was born to create are. She explored many artistic avenues; drawing, painting, nail art, writing, make-up, but it always came back to beauty.Why not create art with hair and makeup? Stephanie tried to major in psychology, English, media, but it wasn’t until she took her tour at Paul Mitchell the School that she knew that's where she belonged. She felt at home, and at that point she knew cosmetology was something she was born to do! Abeyta 3 Services Provided: Hair: †¢Color †¢Cutting †¢Styling †¢Texture (Perms & Relaxers) Nails: †¢Manicures †¢Pedicures †¢Silk Wraps †¢Acrylic †¢Nail Design (Free Hand) Spa: †¢Facials †¢Waxing Makeup: * Makeup Application Abeyta 4 Competitors: †¢Fellow Students †¢Working Professionals (Cosmetologists)Demographics: †¢General Public †¢F ashion Industry †¢People in Formal Events Current Presence in the Market: Currently there is not a strong presence of Stephanie Abeyta's individual entity of cosmetology in the social media market. Currently Stephanie is working on a professional Facebook page showcasing the work she has done thus far. Also Stephanie is working on tutorials for nails and makeup techniques to post on YouTube. SWOT Analysis Strengths: †¢Plenty of room to grow †¢Special niche with makeup and nails †¢Creative Abeyta 5 Weaknesses: †¢No social media †¢No time for social media Current clients don't have knowledge about services †¢Basic knowledge of social media Opportunities: †¢Exponential amount of room to grow †¢Stronger interactive presence †¢Stronger physical presence †¢Promotion of self †¢Promotion of creativity †¢Brand Building †¢Client Building Threats: †¢Fellow Students †¢Working Professionals (Cosmetologists) Abeyta 6 How Stephanie Abeyta's individual entity of cosmetology’s social media strategy fits into her overall marketing strategy: Stephanie is well aware that having a social media strategy is detrimental to her overall marketing strategy.Having a strong presence in the social media market, she will have knowledge gained and the view of benefits of utilizing interactive marketing techniques to promote her brand to exciting levels of high rates of returns on investment. Utilizing these interactive marketing techniques successfully will bring high volume of clientele, creating art and evolve infinitely in peace, beauty and happiness. Ultimately reaching the goals of the marketing strategy set forth for her individual entity as a Cosmetologist. Interview:Stephanie Abeyta, cosmetologist, was generous enough to provide time and valuable insight on the multiplicities and complexities that promote the utilization of interactive marketing within her individual entity. Overall logistics is th e driving and controlling entity to where Stephanie establishes her plan of action of whether or not to design and construct a social media presence or not. The interview with Stephanie Abeyta was quite beneficial on the direction of where and how social media will be implemented with her individual entity.Following is a transcript of the interview I had with Stephanie Abeyta. Abeyta 7 What are your thoughts on social media and its role in Cosmetology? â€Å"I believe it plays a big role in cosmetology because hair, makeup, and nail photos are all shared on pintrest, Facebook and other social media platforms. Sharing photos is a great way to get my creative work showcased†. Do you believe having a strong presence in the social media market will help gain clientele? â€Å"Yes, I believe more people will see what my capabilities are in regards to hair, nails, and makeup. The more people see my work the better chance of hem becoming potential clients†. What is social medi a to you and your individual entity? â€Å"Social media means exposure of my art and my brand. I believe this will ultimately lead to my goal of building a clientele base†. How does social media work, in recruiting clientele? â€Å"People will share my work on all social media platforms and hopefully that will bring potential clients in. if I get clients to like my work they will spread the word to their friends and family†. Abeyta 8 What kind of presence does your individual entity have in the social media market right now? As of right now, I have no forms of social media up, but I am currently working on a professional Facebook that will showcase the work I have done thus far. I am also working on tutorials that will teach interested individuals how to get certain looks with hair, nails, and makeup and I will be posting these tutorials on YouTube†. Identification of the â€Å"Why, How, and What's behind the product or service. Why? – Stephanie Abeyta's individual entity as of right now does not have a strong presence in the social media market.With our marketing strategy objectives we would like to build brand awareness and build clientele for Stephanie's individual entity. We would also like to build a strong presence in the social media market. This will generate an increase in clientele base as well as an increase of awareness of Stephanie's brand. How? – In order to build brand awareness, clientele and a strong presence in the social media market we will use many strategies incorporating a wide array of social media tools to promote and inform current and future clients.Our marketing strategy tools, includes the use of all social media platforms such as Facebook, Twitter, YouTube and a personal website for Stephanie Abeyta. We plan to reach out to current and future clients by making it an interactive platform for all to use. Abeyta 9 What? – Using all social media platforms, we intend to strengthen the overall b rand of Stephanie Abeyta's individual entity of cosmetology and emerge into the social media market with a special niche that will give this entity the competitive advantage over all other competitors. Identification of Marketing Objectives:Marketing Objectives: †¢Build brand awareness of individual entity †¢Build a strong presence in the social media market †¢Increase volume of clientele base Metrics for Success: †¢Facebook views and followers †¢Twitter followers †¢YouTube views and followers †¢Views of personal website †¢Increase of clientele (by # visits) Abeyta 10 In order to see how successful our marketing objectives are in this advertising campaign to build brand awareness and clientele of Stephanie's individual entity we will use Facebook, Twitter and YouTube views, likes, and followers.We intend to have a least 1,000 followers, likes and views the first year of this campaign to deem our advertising campaign as successful. We will also look at the percentages of visits in the salon, retention and the number of clients who return and compare to the beginning months of this campaign to see if our ROI in this advertising campaign is successful. With using all these metrics for success we hope to achieve a qualitative brand experience that is informing to current and future clients about all services and products Stephanie has to offer.In the current marketing environment that is surrounded by social media, Facebook, Twitter and YouTube, are the new ways of reaching out to clients. Our social media campaign is not only used to approach clients, but to create a buzz and engagement for current and potential clients. Facebook- Facebook is the most popular social media method as of today. This would be our primary method of reaching out to our target market because so many people are already familiar with this site. Stephanie's individual entity will utilize Facebook's timeline to generate client involvement. Clients wil l be chosen t random and appear as the timeline photo as style of the week. Facebook will also be used to showcase the capabilities of what Stephanie can do as hair, makeup and nails. We will also encourage clients to check in on Facebook so it will show up on their news feed and their friends will start to recognize Stephanie's creative work. Abeyta 11 An example of a Facebook post: â€Å"Check out new spring trends for hair, nails, makeup every Wednesday!!! † Twitter- This form of social networking is not the largest or the favorite; however, it is growing and has opportunity. The hash tag is an easy way for people to talk about the same subject.Stephanie will use this hash tag and connect with individuals who enjoy great deals at a salon. The clients that view this hash tag will be introduced to deals and coupons to use with their visit to the salon. An example of a Tweet would be: â€Å"Two for one special cut and color all week staring February 6th-14th. Bring promotion al code FEB13 to salon!!! #ValentineDeal#Stephanie Abeyta YouTube- A social networking site that is informative and entertaining. Stephanie will use YouTube as a platform to create tutorials that will teach interested individuals how to get certain looks from hair, nails, and makeup that are trending.First tutorial on updos coming soon! The knowledge gained and experience established throughout building this advertising campaign has been beneficial for both me and Stephanie. It is evident that interactive marketing techniques utilized in various industries can catapult promotion of brands and services to exciting levels of high rates on returns on investment. The denial of social media on industries can be a detriment in substance of competitiveness with rivals and prospects.