Bead Bar Systems Development Project Essay Example | Topics and Well Written Essays - 1750 words

Globule Bar Systems Development Project - Essay Example Request following, satisfaction, stock and gracefully elements can be overseen ideally. The proposed data framework would departmentalize the activities of the different offices and make the association open to its partners in a pre-affirmed and planned way. Not every person would be permitted to get to a wide range of data and all exercises can be followed to find out the condition of the association at each purpose of time. We want to make an organization site which can be gotten to through the web with the goal that all the franchisee areas can get to it and play out the business elements of recording and refreshing the framework for all the business changes. All the franchisee areas are associated with the assistance of open information transporters so it can get to the organization site to play out their capacities. Each such franchisee would have their entrance benefits to enter the exchange area and work their business procedure. The president and the proprietor, bad habit president’s of the considerable number of divisions would have an Executive Information System (EIS) Management Information System (MIS) to deal with their activities. The records office may utilize Transaction Processing System (TPS) and the ground level specialists can utilize Knowledge Work System to gauge laborer yield, efficiency and others. Before sketching out the information and yield data, the framework advancement life cycle must be set up with the goal that the investigation is done as needs be. The right idea of the sources of info and the yields would make the framework configuration differ in like manner as it requires to catch the data and put it into a casing to decipher in an unequivocal way to take further choices. The new proposed framework and the current working framework are investigated so the ROI (Return On Investment) is gotten. The proposed framework is additionally examined for prudent, specialized,

Atmosphere Essay Example | Topics and Well Written Essays - 500 words

Climate - Essay Example What's more, the expansion on temperature is causing the ascent of the water level in oceans and seas. This is fundamentally because of extension of water frameworks and the dissolving of icy masses and polar ice tops (Hegerl et al. 667; Wittoeck). In light of such impacts, various dangerous aftermaths can happen. In the ascent of ocean level, extensive measure of land territory will be lowered explicitly in the Pacific and the Maldives. Marshes and estuaries that are wealthy in biodiversity will be submerged forever, along these lines, influencing the assorted variety of the life forms because of the way that the endurance of the occupants of such zones will be tried. So also, farming terrains will altogether diminish, in this manner, eventually influencing the food supplies. Water gracefully will likewise be an issue later on since higher temperature can be compared to more vanishing, consequently, less water in the fluid structure (Hegerl et al. 667; Wittoeck). At the point when such issues rise above to social issues identifying with the business of the individuals, mayhem can emerge explicitly because of deficiencies in water supplies and food. Furthermore, because of the way that such issues can influence the life forms of various structures, the main consistent activity to be embraced is to collaborate and join with different countries and individuals of various nationalities. Each individual from the network is expected to rehearse and advance manageability. The pioneers of countries are expected to start activities that can decrease the practices that can result to a dangerous atmospheric devation. One activity of significance is the foundation of strategies on air quality improvement. In the current time frame, the cognizance of the individuals in regards to maintainable practices is higher and such activities to improve the consciousness of people in general can make the financial costs justified, despite all the trouble. Remembered for the approaches identified with diminishing the impacts of a dangerous atmospheric devation is the Clean Air Act that can reduce the emanation of gases that can heighten such impacts (Hegerl et al. 667;

The Best Books Youve Never Heard of, July 2019

The Best Books Youve Never Heard of, July 2019 Keeping up with all the newest releases is a losing game: you can never get through all of them, and they just keep coming! As fun as it is to read the books everyone is talking about, there are so many more books that dont get nearly as much attention. Sometimes its nice to set aside some time to read quiet books, books that didnt get the big advertising budget. These are hidden gems that lay forgotten on used bookstore shelves, or tucked away in a back corner of the library. But just because no one is talking about them doesnt mean theyre not worth reading! Some of my favourite books are obscure or little known. In The Best Books Youve Never Heard of, we share our favourite books that deserve more attention. To make sure they’re actually underrated, we have picked an arbitrary cut-off point of under 250 Goodreads ratings. I highly recommend checking out your own underrated reads: you can sort your read Goodreads shelf by number of ratings to see how obscure your book taste is! (Go to your Read bookshelf and select Num. Ratings and Asc. in the bottom bar.) Thats enough lead up. Lets get into the best books youve (probably) never heard of! Bodymap by Leah Lakshmi Piepzna-Samarasinha Bodymap is my favourite poetry that I’ve ever read, and one of my favourite books of all time. This is poetry that punches you in the gut. It’s hard and bright and unapologetic. There is humour and light, but most of all, Bodymap is passionate and honest. This collection is unapologetically about her intersectional identity as a queer disabled femme of colour, while also having a lot to say just about surviving in this world. Piepzna-Samarasinha experiments with style, but all her poems are accessible and grounded (which as a poetry novice, I appreciate). This is one I want to reread over and over, because I get more out of it every time I read it. â€"Danika Ellis The Secret Lives of Sgt. John Wilson: A True Story of Love and Murder by Lois Simmie This is a Canadian true crime story that crosses the Atlantic and has enough twists and turns to satisfy any Murderino. John Wilson was a married ne’er-do-well in Scotland who went to Canada to avoid paying off his debts. While there, he conned his way into the RCMP and married a new wifeâ€"who didn’t know about the first one, back in Scotland. Author Lois Simmie tells her story meticulously, combining researched non-fiction sections with imagined situations based on her impression of the people involved. The story may take place in early 20th century Saskatchewan, but the motivations of love, family, and ambition are truly timeless. â€"Ann Foster Women Writing Resistance: Essays on Latin America and the Caribbean edited by Jennifer Browdy A collection of essays, poems, and prose from some of the most influential Chicana, Latina, and Caribbean activists and feminists of our kind. This collection features stories of exile, persecution, marginalisation and political oppression, but above all these are stories of resistance from women who have paved the way for many of our freedoms. Key submissions are “Speaking in Tongues,” an essay by Elizabeth Martinez and how she carved a place for herself among the educated elite, “A Small Place,” in which Jamaica Kincaid creatively explores the equal levels of contempt and envy local people have towards tourists, and “The Myth of the Latin Woman,” in which Judith Ortiz Cofer challenges dangerous stereotypes and misconceptions of Latin women. Actually, every entry in this collection is superb. â€"Enobong Essien The Edge of Every Day: Sketches of Schizophrenia by Marin Sardy In The Edge of Every Day, Sardy opens her heart up to show readers the ways in which Schizophrenia has affected her family: first, her mother, and later on, her brother. It’s a beautiful and heart-wrenching account of what it means to love someone living with a mental illness you can never fully understand. The memoir shifts forms from anecdotes to lists and snippets of conversations with family. This is a great companion to Esmé Weijun Wang’s The Collected Schizophrenias, and I can’t recommend both enough. â€"Sophia LeFevre Instructions for the End of the World by Jamie Kain If you’re looking for a follow-up to Educated or The Glass Castle, pick up the sophomore novel by Jamie Kain, Instructions for the End of the World. Nicole and her family are forced by her father to move to a remote area in the mountains, away from all modern conveniences, technology, and other people. But soon, it’s just her and her sister alone in this isolated location, and the two girls are left to fend for themselves. A chance meeting with a boy from a neighboring remote community help Nicole see maybe her father’s way of living their lives isn’t the only way to do so. This book is not about the apocalypseâ€"it is about family. I remember this book being strange and ethereal, and I really loved that it was mysterious and not totally wrapped up nicely. â€"Cassie Gutman Arrhythmia  by Alice Zorn Arrhythmia is the incredibly compelling debut novel by Canadian author Alice Zorn, first published in 2011. Joelle is about to lose her husband Marc, who has become obsessed with Ketia, a young Haitian woman. Ketia lies to her family to conceal her liaison with Marc. Joelles friend Diane does not realize that her boyfriend Nazim has never told his Muslim family in Morocco about her, and then Nazim gets a letter that threatens his secret. Set against the backdrop of urban Montreal in 1999, it’s a novel of intense interpersonal drama that draws the reader into the demands of both cultural values and the intimacy found between romantic partners. To quote the back cover: “Betrayal is an ugly yet compulsive game.” â€"Jeffrey Davies Future Fiction: New Dimensions in International Science Fiction  edited by Bill Campbell This is one of my favorite anthologies I read in the past year, which is saying something (it has been a GREAT year for anthologies). If you’re looking to read more internationally, and/or just want your mind blown by some of the most innovative, unexpected science fiction short stories I’ve had the pleasure to read, pick this up ASAP. It’s a weird, wild, sometimes disturbing, but always fascinating trip. â€"Jenn Northington Not So Stories edited by David Thomas Moore The premise of this collection hooked me from the get-go: authors of color responding to Rudyard Kipling’s beloved but problematic Just So Stories. As a longtime reader of Kipling working to decolonize my bookshelf, I was thrilled to find this and even more thrilled once I read it. There are absolute gems in here, and many upcoming writers you should keep an eye out for. â€"Jenn Northington The Vela  by Yoon Ha Lee, Becky Chambers, SL Huang, and Rivers Solomon What do you get when you put four amazing writers together to write an action-packed space opera? You get The Vela Season One! I love these authors individually, and together they’ve created an incredible world full of robots, mercenaries, refugees, politicians, and one high-stakes caper after the next. â€"Jenn Northington South of Freedom by Carl Rowan Carl Rowan was once the most famous black journalist in America, and his debut book is a searing account of his long trip through the mid-20th-century South to report on the state of race relations. The journey, and resulting book, began as a favor to one of Rowan’s Navy buddies, who argued that the vast majority of Southerners weren’t necessarily racist but rather so accustomed to Jim Crow laws that they had become blind to them. South of Freedom illustrates the incessant, day-to-day roadblocks faced by Southern blacks better than any other story of its kind I’ve encountered. Currently in print from LSU Press, this is an obscure nonfiction gem ripe for rediscovery. â€"Michael Herrington I Knew Him by Abigail de Niverville As a queer Shakespeare nerd, this was basically my dream YA book! High school senior Julian just wants to play basketball and finish the school year without everyone finding out that hes bisexual. But when hes cast as Hamlet in his schools production of the Shakespearean tragedy, he finds himself falling for his Horatio, a classmate named Sky. What I love most about I Knew Him is its powerful portrayal of bi erasure within the LGBT community. Not only do Julian and Sky face backlash from their straight friends and family, but a queer classmate also ignites a discussion on biphobia. â€"Andy Winder Crux: A Cross-Border Memoir by Jean Guerrero This experimental memoir follows a journalist as she tries to understand and trace the history of her father and his descent into schizophrenia. Jeans father Marco is a genius, a handyman, and a loving parent. But his inner demonsâ€"his mental illness and a drug addiction he adopted while self-medicatingâ€"sends him on the run around the world for years before he finds his way back to his daughter. Jean investigates the psychological reasons behind his need to constantly run and whether shes falling into the same self-destructive habits as her father. â€"Andy Winder The Book of the Moon: A Guide to Our Closest Neighbor by Maggie Aderin-Pocock I AM SO IN LOVE WITH THIS BOOK. As a full-fledged lunatic, I adore every word of it and cant stop talking about it, so I’m honestly shocked that it hasn’t gotten more attention. Maggie Aderin-Pocock is an amazing space science educator, and this book is a perfect expression of her love for the moon. The Book of the Moon explores our nearest neighbor from an astronomy perspective, as well as the culture and history of moon gazing, moon travel, and even some poems and science fiction related to the moon. The tone is engaging and easy to follow, even though it doesnt hold back on advanced concepts. If youve ever looked at the moon and wanted to know more about it, you must read this book. â€"Susie Dumond Behind These Doors by Jude Lucens When I saw that this book had been nominated for the Lambda Literary Awards, I was sure that it would somehow explode in popularity. A queer Edwardian novel featuring polyamorous protagonists? Of course everyone would be into it, right? This is not only spectacularly written, with some depth to the characters, but also exposes the reader to a thread of polyamory that is not often explored in romance novels. The central character is already part of a mixed-gender triad, but also falls in love with another person. The relationship is measured just as important as the one he’s already in, though there is obviously conflict. Because of course there is.  â€"Jessica Pryde Sacred Wilderness by Susan Power Susan Power is one of my favorite Native American authors, yet little known. Sacred Wilderness opens with an older Native American woman coming to work for her new employer, a Catholic woman who claims to have Native American ancestry. It then switches to centuries earlier. Even though its scope is epic, it’s a slim novel. The best thing about reading this is being able to experience a well-rounded and sensual older woman, who’s funny and full of life. But I also enjoyed the explorations of spirituality and of the appropriation of Native American cultures. â€"Margaret Kingsbury First Laughâ€"Welcome, Baby!  by Rose Ann Tahe and Nancy Bo Flood, Illustrated by Jonathan Nelson This is such a delightful picture book. In Navajo culture, the First Laugh Ceremony celebrates the entry of a baby into the tribe after the day of their first laugh, and the first person to make the baby laugh hosts the ceremony. This is such a wonderful marker to celebrate! This picture book tells the story of all the members of a family trying to elicit a laugh from their newest addition. I love the diverse settings in the illustrations, that show the Navajo family living in various, contemporary settings. This is a must for a child’s library! â€"Margaret Kingsbury An Acquaintance by Saba Syed An International Book Awards Finalist, this 2017 Young Adult fiction romance deserves more readership. Syed captivates readers with her stark prose about a smart, outspoken Muslim high school student who gets caught between her traditional upbringing and teenage curiosity. Both Muslims born in the West and non-Muslims learning about their diverse friends and neighbors will relate to this bittersweet story about a sincere teen who has to grow up fast because of ignorance, racism, and community judgment. â€"Shireen Hakim Jasmine Falling by Shereen Malherbe Voted top 20 best books by Muslim Women, this poetic fiction novel takes us to present day occupied Palestine, and shows us how Palestinians are still picking up the pieces of their devastated land and lives. Protagonist Jasmine travels and learns about her family’s painful yet powerful history, and falls in love in the meantime. This is a must read to understand the personal stories of the real people behind the politics.  â€"Shireen Hakim Cant get enough little-known books?  Check out the other best books you’ve never heard of.

The Physician Assistants Code Of Ethics - 1333 Words

Physician Assistant’s who may also go by the name PA, practice medicine under the supervision of a physician or a surgeon. PA’s must be formally trained and can examine patients, review medical histories, diagnose illnesses and injuries, order and interpret diagnostic tests such as x-rays and blood tests, prescribe medication, document patient progress, and treat a range of ailments (Bureau of Labor Statistics, U.S. Department of Labor, 2014). The physician assistants code of ethics is divided into four categories; Patient independence, goodwill, fair treatment and nonmaleficence (Anderson, J. (2015)). The code of ethics promotes dignity, integrity, honesty and accountability. There are very structured requirements in place in order for someone to become a physician’s assistant. The individual must have graduated from a physicians assistant program which is accredited by the Commission on Accreditation of Allied Health Programs and pass the Physician Assistant National Certifying Exam (PANCE). The individual is required is to pass the NCCPA, which stands for National Commission on Certification of Physician Assistants, and pay the associated fees and turn in the appropriate applications. These applications can be located at: http://flboardofmedicine.gov/licensing/physician-assistant-licensure/. As of July 1, 2012, rigid statues have been set in place which gives the department the right to refuse licensure to anyone who has been involved in a felony, have beenShow MoreRelatedThe Importance Of The Physician s Code Of Ethics963 Words   |  4 Pagesdaily basis. When considering these dilemmas, a solution is imperative for the physician or physician assistant. In these cases, the importance of the physician’s code of ethics also comes into importance when establishing a sense of the ethics involved. Ethics is the branch of philosophy that seeks to understand the nature, purposes, justification, and founding principles of moral rules and the systems they comprise. Ethics is essential in dealing with the values relating to human cond uct and also focusesRead MoreCode Of Ethics And Ethics895 Words   |  4 Pages A code of ethics is a guide of principles designed to help professionals conduct business honestly and with integrity.1Most organization have codes of ethics that its members are required to follow and it lays out the rules and acceptable behavior of its the members on ethics and which actions are acceptable or not acceptable business practices. One industry where professional codes of ethics are important is health care. Most health care workers belong to an accredited organization of their professionRead MoreLegal/Ethical Boundaries Essay865 Words   |  4 PagesLegal/Ethical Boundaries of a Medical Assistant AAMA Medical Assistant Code of Ethics The Code of Ethics is a set of principles of moral and ethical conduct as they relate to the medical profession. There are five sections of the Code of Ethics. â€Å"Render services with full respect for the dignity of humanity.† A medical assistant will perform job duties with respect to the patient, life and rights as a human being. Holding the medical assistant to a higher standard, where he/she does not performRead MoreEthics Case Study Hcs/335783 Words   |  4 PagesHCS/335 Ethics Case Study UOP JASON ZERWEKH May 14, 2012 â€Å"Jerry McCall is Dr. Williams’s office assistant. He has received professional training as both a medical assistant and a LPN. He is handling all the phone calls while the receptionist is at lunch. A patient calls and says he must have a prescription refill for Valium, an antidepressant medication, called in right away to his pharmacy, since he is leaving for the airport in thirty minutes. He says that Dr. Williams is a personal friendRead MorePhysician Assistants Or Pas Generally Practice Medicine Under A Physician Or Surgeon s Direction1725 Words   |  7 PagesPhysician assistants or PAs generally practice medicine under a physician or surgeon’s direction. PAs are trained to do physical examinations, provide some treatment, and diagnose illnesses and injuries. They can also order x-rays and other laboratory tests, prescribe medications to patients, and treat small injuries which could include casting, suturing, and splinting. Many physician assistants work in primary care areas like pediatrics, internal medicine, and family medicine. Some even specializeRead MoreMy Personal And Professional Ethics Essay1087 Words   |  5 PagesUniversity to become a Physician Assistant. This makes me think about my involvement in people s health. This also makes me think about the responsibilities I have my patients and their well being. To be prepared for all of the challenges I will need to focus my attention on biomedical ethics. There are morals that have been engrained into my character. These include what is right or wrong and how I will behave in certain situations. I will compare my personal and professional ethics in order to be readyRead MoreAPRN Case Study764 Words   |  4 Pagesspecialty area† (South Carolina Code of Laws, 2004, para. 45). They recognize nurse practitioner, midwife, clinical nurse specialist, and nurse anesthetist as APRN’s (South Carolina Code of Laws, 2004). The scope of practice, in SC, consists of â€Å" activities considered the practice of registered nursing† and performing â€Å"delegated medical acts† including prescribing medications (South Carolina Code of Laws, 2004, para. 47). In SC, APRNs â€Å"must have a supervising physician or dentist who is readily availableRead MoreThe Physician-Patient Relationship1286 Words   |  6 PagesThe Physician-Patient Relationship Tahira Duncan Drexel University Abstract Sexual contact that occurs concurrent with the patient-physician relationship is considered to be sexual misconduct. The Hippocratic Oath prohibits such relationships. The Oath is deeply rooted in first do no harm. By violating beyond the boundaries in a patient-physician relationship it cause harm to the patient. Boundaries: The limits of appropriate behavior by a professional toward his/her client. Transference:Read MoreHealthcare : The Rapidly Growing Elder Population Essay1514 Words   |  7 Pages2016, Anderson, 2014). In response to these pressures, the healthcare industry strives to search for cost effective approaches through redesigning and reducing its work force by increasing the utilization of MAs (Anderson, 2014). Currently medical assistants (MAs) and Advanced Practice Registered Nurses (APRNs) work closely together in various clinical settings delivering quality healthcare to the public. However, the role of the MA presents a unique challenge to the APRN in that APRNs are limited inRead MoreEssay on Ethical Dilemma Case Study1598 Words   |  7 PagesABSTRACT Nurses are faced with ethical dilemmas every day. There are a lot of different beliefs surrounding ethics and the code of ethics. Ethics and ethical issues have always existed, that is why they have put in place the code of ethics. The American Nursing Association (ANA) Code of Ethics isa guideline to help nurses determine which course of action to pursue. Every minute many ethical decisions are made, some may not comply with guidelines and others the patient’s will never understand. In

The Issue Of Refugees Of The United States - 809 Words

Eduardo Machado, Anna-Charlotte Intindola, Joseph D Alessio, Ashley Thomas U.S. History I Honors Mr. Dwyer 20 November 2015 Congresstional A thought regarding the recent attacks in Paris, France: 129 people were killed by Middle Eastern extremists, and 433 others were rushed to the hospital, critically injured. The refugees residing in France come from countries in states of civil war, turmoil and great danger. Similar situations occur in the United States, the issue of refugees is extremely controversial. American citizens can all agree that growing up in the United States has taught us to stand united and have pride in our nation, but are we truly united? It appears not concerning fugitives in our country. To achieve progress in our country today, modern politicians need to overcome the Congressional Gridlock and arrive at a decision. It is apparent that the age in which we live, given how advanced technology is today, allows for easier and faster communication than what has ever been available for humans. Growing up in an age of advanced technology has exposed us to the conditions and state of unity in other countries. Given this, it is profoundly ironic that Congress, an organized body, would have such difficulty in passing laws based on refugees throughout the nearly eight year tenure of Barack Obama. The continuous debates in Congress over the residence of refugees reveals that America, the country that once was the very definition of unity, is nowShow MoreRelatedWho Should Determine Refugee Policy870 Words   |  4 Pagesfundamental definition of refugees include natural disaster, war, class oppression, national oppression, religious, racial discrimination, change of borders and so on. They were forced to leave their homeland because of some or all of the possible reasons. And the United Stated have been working towards the largest refugee camp in the world due to U.S. policy and diplomacy. After the mid 1970s, a prominent American immigration policy issue facing the problem of refugees, especially after the endRead MoreRefugees Admitting Of Resettlement Processing Essay1426 Words   |  6 Pages Hassan Alnesery English # 101 Essay #2 Refugees Admitting of Resettlement Processing in the United States UNHCR organization affiliated United Nations is dedicated to the protection of refugee. The UNHCR Organization has a duty to find durable solutions to their issues in the several regions in the world. There are three kinds of solutions to the refugees And asylum seekers include; voluntary returnees to their origins of country, reintegration in countries thatRead MoreShould America Take The Risk Of Letting Refugees Into The Country1322 Words   |  6 Pagesat any cost, or have Americans become too comfortable to remember how hard life really can be. With one of the largest refugee crisis happening in the world today, Americans have to face a critical decision. Should America take the risk of letting refugees into the country to help humanity. First, before one can make an informed decision one must understand what a refugee is. According to the American Immigration Council, a refugee is anyone unwilling to return to their country due to fear of persecutionRead MoreShould America Take The Risk Of Letting Refugees Into The Country1330 Words   |  6 Pageshave become too comfortable to understand the trials and tribulation that other countries face. With one of the largest refugee crisis happening in the world today, Americans must face a critical decision. Should America take the risk of letting refugees into the country to help humanity. First, before one can postulate an informed decision one must understand what a refugee is. According to the American Immigration Council, a refugee is anyone unwilling to return to their country due to fear ofRead MoreRefugees Of The Un Refugee Agency1526 Words   |  7 PagesRefugees. There are a large number of them, but what does that mean? Well, according to US Citizen and Immigration Services, refugees are, â€Å"people who have been persecuted or fear they will be persecuted on account of race, religion, nationality, and/or membership in a particular social group or political opinion.† (USCIS, 2015) In other words, they are pushed out of their country for fear of their lives. This then creates the issue of where they end up. According to the UN Refugee Agency, thereRead MoreThe War Is Tearing The Country Of Syria Apart1074 Words   |  5 PagesMore than four million refugees fled to these lands and thousands more fled to other countries. Now in 2015 the refugee count is up to over 4,000,000 refugees along with more refugees crossing in European Union member states (Rogers, Syria: The story of the conflict - BBC News). Now these European countries face the issue of holding more population than the government was designed to provide for. The crisis of the refugees is also beginning to spread to the United States. Michigan is willing toRead MoreRefugee Process Supports Reintegration Chances For Refugees And Asylum Seeker Essay1207 Words   |  5 Pagesresettlement process supports reintegration chances for refugees and asylum seeker and it gives an approach to a sustainable peace-building through their empowerment. There some benefits but despite those things resettlement practices has some challenges as well for refugees and host both countries. Resettlement policy and practices can be analyzed by different context and perspective. In the United States, resettlement policy has become a humanitarian issue which related to human rights and social justiceRead MoreThe United States Federal Government942 Words   |  4 PagesThe United States federal government should limit the influx of refugees into the United States. Currently, three different entities oversee the United States Refugee Admissions Program. These entities are the Bureau of Population, Refugees, and Migration, which falls under the Department of State, The Office of Refugee Resettlement, which is headed up by the Department of Health and Human Services, and select offices within the Department of Homeland Security. U.S. Citizenship and Immigration ServicesRead MoreEconomic and Sociological Perspective on the Book, Outcasts United1716 Words   |  7 PagesOutcasts United from Economic and Sociological Perspective Outcasts United by Warren St. John is a wonderful book about a community of refugees who live in Clarkston, Georgia and their struggles to adapt with foreign environment of the United States. The book tells the stories of refugees that come from different background and countries in which they are connected together by an American- educated Jordanian woman called Luma Mufleh. Despite their difficulties in establishing new identity, theyRead MoreThe Right Of Refugees From The Syrian Civil War1590 Words   |  7 PagesThe right of refugees to be granted refuge in another country has been a major human rights issue of our time. A refugee, according to international refugee law, is â€Å"all of those who flee persecution on the basis of religion, race, nationality, political opinion, or membership in a particular social group† (Goldenziel 2). In this particular case I will examine how Syrian refugees have faced persecution as a result of generalized violence from the Syrian C ivil War. This is the worst humanitarian

Critical Appraisal of the London Ambulance Case Free Essays

string(166) " location of ambulance stations, hospitals and area of high priority calls, as well as planning of the crew deployment during emergencies \(Nag and Sengupta, 2007\)\." Abstract. This paper describes the case of the London Ambulance Services (LAS) Information Management System by using System thinking as the knowledge management tools and appraises its application in the delivery of the services of the organisation. The issue of some of the failures and successes of the LAS especially the issue bordering the failed Computer Aided Despatch (CAD) system was also discussed and suggestions made on how the London Ambulance Services could improve its knowledge management in terms of information sharing in order to achieve great success in its daily operations. We will write a custom essay sample on Critical Appraisal of the London Ambulance Case or any similar topic only for you Order Now Keywords: Knowledge management systems; information management; systems thinking; London Ambulance Services; Computer Aided Despatch (CAD) Introduction Knowledge management involves the acquisition, storage, retrieval, application, generation, and review of the knowledge assets of an organization in a controlled way (Watson, 2003).The purpose of knowledge management is to enable an organization to control its information resources and knowledge resources by remembering and applying experience as this is considered as the basis of future economic competitiveness (Watson, 2003). Knowledge management spreads throughout an organization from the information management systems to marketing and human resources (Aykin, 2007). Information could be seen as the principal key substance to knowledge management in an organisation. Information is regarded as the content of what is exchanged with the outer world as we adjust to it, and make our adjustment felt upon it (Stahl, 2008). It encompasses storage of material resources, as well as the action of other people in the group (Aykin, 2007). According to Davenport (1993), making information and communication significant and accessible would likely make it more controllable; and accessible information is also discussable which results to increased reciprocity. In a nut-shell, information management processes should include the entire information â€Å"value chain† which involves starting with the definition of the information requirements, then the collection, storage, distribution, receipt, and use of the information (Davenport, 1993). Information and knowledge management can be considered as existing along a continuum as they exhibit relationship with their context (Watson, 2003). Information management in an organisation can be enhanced by using the enterprise resource planning (ERP), because it is the system that brings together all the company’s major business functions together and could also be used to forecast future demands and also enable every one working for the company to have instant access to critical information (Marcic and Daft, 2008). Knowledge depends on the information received, thus information increases knowledge value as is seen in IT/IS strategy (Wimmer, 2004). In any well structured organization such as the London Ambulance Services, the effectiveness of knowledge management would to a great extent depend on how vital information are being shared within the staff and the residents whom they serve. This is because information is a vital tool which occupies a central position in managerial decision making and the more and higher-quality information will lead to better performance (Stahl, 2008). The potential benefit of extensive information sharing and wider cooperation has been seriously impeded by the unavailability of robust communications or transportation systems to support them. Advance information sharing can aid in resource assessment and contribute valuable information to plan the response effort more effectively, especially in the first few hours after the onset of the any emergency (Aykin, 2007). In order to make effective and innovative local decisions in an organization, subordinates must have information and training because information provides awareness of potential problems, opportunities, and available resources, training to use the tools they need to act effectively to meet the needs (Simons, 1995). SYSTEMS THINKING Systems thinking and system approach in an organisation was developed and has been in publication over the past 50 years (Macdonald, et al. 2006). It is concerned with the collection, classification, manipulation, storage, retrieval and dissemination of information and forms an important part of effective information and administrative management (Ferreira, et al. 2010). System thinking is essential for the development of the effective organisation – the learning organisation (Beardwell Ciaydon, 2007). It enables the ability to conceptualise complex dynamic realities within the systems and its external relationships, and then model them in a simple, coherent way that is yet pregnant with meaning and capable of further elaboration when necessary (Beardwell Ciaydon, 2007). In the case of the London Ambulance Service, system thinking would inevitably give an important insight into the role of information systems sequentially from data to capta to information to knowledge. Information systems serve people engaged in what they consider as meaningful action, as in actions which support another to yield a meaningful result (Sherwood, 2002). System thinking involves the conceptualization of a system which provides support by first defining the nature of the system (Currie and Galliers, 1999). Another benefit of system thinking is that it helps to reduce the complexity of real-world problems by providing a structured way of balancing a broad, complete view with the selection of the right level of detail, and as such, enhances decision taking within short time (Sherwood, 2002). London Ambulance Service The London Ambulance Service (LAS) is the only NHS trust that covers the whole of London and provides patients with the highest quality of care to ensure that patients who reside within London obtains the best health outcome in the world (www.londonambulance.nhs.uk). The primary purpose of the LAS is to save lives and responds effectively to medical emergencies (london.gov.uk ). It is managed by South West Thames Regional Health Authority and is the largest ambulant service in the world as it covers geographical area of over 600 square miles, resident population of over 6.8 million people (http://www.comp.lancs.ac.uk). The London Ambulance Service (LAS) responds to all ‘999’ emergency calls for medical assistance in the capital and is staffed 24 hours a day in three eight-hour watches. The control room of LAS takes an average of 2000 calls a day and coordinates the despatches of vehicles from its fleets of ambulances, motor cycles and air ambulances (Stegwee and Spil, 2001). This efficiency is achieved by the help of MapInfo technology to help improve call handling and response time as it helps the LAS to plot the location of ambulance stations, hospitals and area of high priority calls, as well as planning of the crew deployment during emergencies (Nag and Sengupta, 2007). You read "Critical Appraisal of the London Ambulance Case" in category "Essay examples"The service has received awards for information system management that may not be matched for years (Stegwee and Spil, 2001). According to Rowland and Macdonald, (2005), in order to maintain a high quality delivery of all its services, the members of staff from the senior management to the ambulance crew of the London Ambulance Service require the possession of qualifications, experience and qualities which include: theoretical training as would ensure acquisition of the necessary knowledge of the field in which they are required to work. a thorough knowledge of the hazards and failure of the equipment for which they are responsible. an understanding and detailed knowledge of the working practices used in the organisation for which they work, as well as a general knowledge of the working practices in other establishments of similar type. a detailed working knowledge of all statutory provisions, approved codes of practice, other codes of practice, guidance material and their information relevant to their work, and awareness of legislation and practices, other than those which might affect their work. Ability to advice others. the calibre of personality to enable them to communicate effectively with their peers, any staff working under their supervision, and their own supervisors. an awareness of the current developments in the field in which they work. an appreciation of their own limitations, whether of knowledge, experience, facilities, resources, etc, and a preparedness to declare any such limitation. Knowledge management in the London Ambulance Service The London Analysts Support site team (LASS) developed a dataset in consultation with the London Ambulance to ensure that their data is of good quality and suitable for crime analysis purposes. The team work with the London Ambulance Service to extract data suitable for crime analysis professionals there by making the service delivery of the London Ambulance faster and continuous (data.london.gov.uk). The support team identify incidents of assaults injury via a fairly sophisticated search through various codes and descriptions of incidents that occur in the process of responding to a 999 call. Although the information extracted from this group is highly important in identifying and tracking crimes, it is assumed to be secondary compared to the need to record accurate medical information. Hence, this could result to minor variations in the accuracy of the data over time and in different areas in London. Experts in crime analysis utilize the data collated to scan for issues, patterns and trends in general violent crime in London and carry out comparisons and variations with traditional sources of intelligence such as recorded data from the police (data.london.gov.uk). London Ambulance services together with other government agencies such as the police work together to ensure that information are securely shared to protect vulnerable adults, and to ensure that any signs of abuse are reported and investigated immediately in such a way that there is less risk of signs of abuse being missed. They do this by encouraging people to inform authorities of abuse, sharing information and investigating reports and incidents where necessary (http://www.redbridge.gov.uk/cms/news_and_events/latest_news/2011/april_2011/organisations_join_forces_to_p.aspx). Through this cooperative effort, necessary information are efficiently managed and shared whenever cases of emergency occurs and helps in the deployment of necessary solutions to different cases. Information Management Structure within the ambulance complexes Information sharing is the key instrument that enhances the operation of the London Ambulance Services. The information management of each local ambulance station complex is controlled by the local authority and PCT area. An information sharing network is used to pass information urgently to assist various units’ representatives to access support in all cases as they arise. Through information sharing, local authority social services, primary care, mental health and acute trusts and other relevant agencies are networked so as to establish a regular forum to enable specific is plans. This forum enables health and social care workers to advice the London Ambulance crew of any patients that may be posing similar problems to the receptive agencies, and hence could enhance the setting up of an appropriate care pathway. In some cases, a conference may be held in order to get the patients to understand property their health situations. This is often done by the London Ambulance Services via writing notification to patient, carer and advocate inviting them to participate in the conference, and during the process, all the clinical issues will be resolved. A case with the London Ambulance Services In bid to increase the efficiency in the delivery of her duties to the large population in London, the London Ambulance Service introduced the Computer Aided Dispatch system to deliver that goal. This dispatch systems was hoped to stand out as it was highly innovative system that fully command and control functions of the LAS starting from the receipt of emergency call at the control centre, through decisions on which ambulance to allocate to the call, and to mobilize appropriate resources (Howcroft and Trauth, 2005). In this design, the call details would be captured online and tracking devices would be fitted to ambulances so that their locations could be monitored continually to enhance information flow via electronic link room to the control centre, and then to either mobile data terminal or printers on ambulance stations (Hall, et.al. 2007). This computerized despatch system was designed by System Options to increase the service delivery of the London Ambulance Service and was launched into operation on October 26th, 1992. This despatch system lasted just for few hours and then crashed because it was not capable of handling the information loads being placed on it, a problem being blamed on inadequate knowledge management parameter such as system thinking, as the staff and management were in continual conflict over information hoarding (Howcroft and Trauth, 2005; Dutton and Peltu 1996). Some of the problems the despatch system encountered included: lack of confidence in the system being able to automatically locate vehicle locations by staff both within Central Ambulance Control and ambulance crews due to lack of adequate training. Other problems identified were failure of calls to reach ambulances, failure to identify duplicate calls, poor prioritization of error messages, and loss of calls in the system (Day, 2002; http://www.cs.ucl.ac.uk/staff/A.Finkelstein/las/lascase0.9.pdf). All these problems made the system to close down the next day leading the London Ambulance Services to revert to semi-manual operation (Day, 2002). An inquiry which was ordered to determine the cause of the crash revealed that the system was very complex, making it difficult for any software house to develop a suitable solution (Day, 2002). Besides, System Options had good reputation but lacked sufficient experience for designing or developing packages for safety-critical command-and-control system, otherwise they would have identified the risk and plan measures to avoid it, or to ensure an effective action (Day, 2002; Duquenoy, et. al. 2007; and Clarke, 2001). The finding of the inquiry team also revealed that the CAD software was incomplete, not properly tuned and not fully tested (http://www.cs.ucl.ac.uk/staff/A.Finkelstein/las/lascase0.9.pdf). The failure of the dispatch system was also blamed on the inadequate training given to the operators and inadequate testing of the system according to a press release in 1993. During the training of the staff that was carried out in line with the operation of the despatch system, the ambulance crew and the central control crew staff were trained separately in different rooms which did not lead to proper working relationship between the pair (Mantas, 2004). The report of the press release about the staff training reads: â€Å"Much of the training was carried out well in advance of the originally planned implementation date and hence there was a significant â€Å"skills decay† between then and when staff were eventually required to use the system. There were also doubts over the quality of the training provided, whether by the Systems Options or the LAS’s own Work Based Trainers (WBTs) (Mantas, 2004). This training was not always comprehensive and was often inconsistent. The problem was exacerbated by the constant changes being made to the system (Mantas, 2004). It was also reported that one of the reason for the failure of the London Ambulance Computer Aided Dispatch attributed to the complexity inherent in the system design which was intentional as those in charge of the system development activities had wanted to be in control of all possible outcome (Khosrowpour, 2003). Besides, top management hoped to bypass the union, and also replace the controllers so as to reduce cost. For this reason, the staff of the union were not involved in the development of the system which resulted to the leaving behind the input of people who were most experienced with the way the ambulance service worked (Macauley, 1996; Rowbotham, et al. 2007). Strategies to prevent future Crises in the London Ambulance Services According to the document submitted by the London Ambulance Service NHS Trust (Wp85) published by the Department of Health in June 2005, outlined a vision of where NHS ambulance services should be within the next five years: Providing significantly more clinical advice to callers and work in a more integrated way with partner organisations; Providing and coordinating an increasing range of mobile healthcare services for patients who need urgent care; Continuing to improve the quality of services to patients with emergency care needs; Providing an increasing range of other services in primary care, diagnostic and healthcare promotion. In order to achieve the above vision, education and development needs for the ambulance service workforce has been redesigned including all the training courses to enable the service to cater for the need of the 800,000 patients it attends to each year (House of Commons Health Committee Report, 2006-7). This is why a school of thought has argued that systems thinking such as soft systems thinking could be a way of conceptualising the social processes in which a particular group of people in an organization can conceptualize their plans and actions they intend to undertake (Wickramasinghe, et al. 2009). This kind of basic thinking relevant to the provision of information systems may not have been properly applied in the provision of the London Ambulance Service Computer Aided Despatch system that failed. According to Currie and Galliers (1999), in order to ensure proper knowledge management and information sharing, any development of a strategy for the future computer aided dispatch within the London Ambulance Service (LAS) must involve a full process of consultation between management, staff, trade union representatives and the Service’s information technology advisers. It may be appropriate to establish a wider consultative panel involving experts in CAD from other ambulance services, the police and fire brigade. http://www.cs.ucl.ac.uk/staff/A.Finkelstein/las/lascase0.9.pdf. It is necessary that the geographical, social and political environment in which the London Ambulance Service operates in the delivery of her valued services be adequately carried along in the information sharing and information management of both the LAS management and staff via organizing of regular and open consultation with staff representatives (http://www.cs.ucl.ac.uk/staff/A.Finkelstein/las/lascase0.9.pdf). Furthermore, regular training for the staff of the London ambulance Services on the use of modern IT infrastructure that relates to their service delivery could be done regularly to enable the members of staff to keep abreast of all the updated information regarding the efficient delivery of their duties. This is because; an organisation that encourages learning among its staff promotes exchange of information between employees thus creating a more knowledgeable workforce. In addition, IT contributes to knowledge capture, information distribution, and information interpretation. Conclusion Information is power, and as such, few people in an organization would like to monopolize it instead of sharing it to facilitate the diffusion of knowledge. Information flows are up, down, and across the organization as information is collected, shared, communicated, and debated (Rescher, 2003). Therefore, information sharing should be encouraged in the operations of the London Ambulance service as this will empower all the staff to be more productive in delivering their duties, and will avert any disaster in future when the organisation considers the design of another despatch system. It is a clear fact that computer-based information systems are essential to the operation of modern businesses especially in all transaction that entails the production of large information in an organization like the London Ambulance Service. Information diffusion means the degree of information sharing within an organization (Simons, 1995). Hence, in the case of the London Ambulance Services, information diffusion should be high so as to maintain free flow of information to everyone in the organization and not hoarding it or making it only available to selected few individuals. Recommendation Information sharing can be viewed as a firm’s willingness to share key information that is timely, accurate, responsive and useful with its staff, associated partners and final consumers of her services. Some of these ingredients of professional knowledge management were not adequately utilized in the circumstances that led to the failure of the London Ambulance dispatch systems. In subsequent future design of a CAD despatch system that will work, the LAS management or any other company that will be used, and the London Ambulance should consider conducting adequate training of all their staff as part of the product development and implementation cycle. System Options was reported to have had no previous knowledge of building despatch systems for ambulance services (Beynon-Davies, 1995), and as such should have not accepted the offer as it falls outside their professional competence especially as there was strict deadline to deliver the contract. Again, the Inquiry report findings reveal that System Options did not used PRINCE project management method which is the acceptable method for managing public sector projects, and the team had no previous project management experience (Duquenoy, 2007). This means that there was no proper knowledge management on the side of the London Ambulance Service as LAS should have ensured adequate project management experience of its contractor. System Options failed to properly apply proper system thinking techniques as it relates to realizing the CAD project within the proposed deadline. They entered the agreement and could not opt out as that would have been unprofessional (Beynon-Davies, 1995). It is recommended that for a successful professional service delivery, CAD or IT/IS providing firms should maintain a cordial information and time management relationship with its clients. In the case of System Options and LAS, System option should have informed the client of their concerns over the short time frame. Beynon-Davies (1995) identified the issues of poor testing and quality assurance of the despatch system. System Options should have followed the rule of professional system development and implementation ethics which comprises of testing, quality assurance and proper training of all staff involved in the design and final use of the product. REFERENCES Aykin, N. (2007) Usability and internationalization: Second International Conference on Usability and Internationalization, UI-HCII 2007, held as part of HCI International 2007, Beijing, China, July 22-27, 2007: proceedings, Part 2. China: Springer. Baskerville, R., Stage, J., and DeGross, J. I. (2000) Organizational and social perspectives on information technology: IFIP TC8 WG8.2 International Working Conference on the Social and Organizational Perspective on Research and Practice in Information Technology, June 9-11, 2000, Aalborg, Denmark. Beynon-Davies, P (1995). Information systems failure and risk assessment: The case of the London Ambulance Service Computer Aided Dispatch System. Athens: European Conference on Information Systems. 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Marketing Communication of Samsung Free-Samples for Students

Question: Identify and Analyses of Marketing Communication of Samsung. Answer: Identification and Analysis of Marketing Communication of Samsung The significance of marketing and promotion are two of the most relevant parts of a marketing plan of a product. The tools and the systems that are involved for the successful implementation of a marketing strategy are analyzed through the communications and the approaches, which are employed in their services by the organization (Babin and Zikmund 2015). Samsung is one of the established firms, which has a remarkable global presence with its assortment of customer products. The commitment of product line and brand value of the conglomerate based in Japan is one of the indispensible parts of their strategic approaches. Moreover, the integration and the link between the responsible establishment for the product criteria and the processing of the services through the various means are provided by the marketing communication. The tools and the apparatus that are used by Samsung Electronics have been a phenomenal approach as it meets the criteria and the equation of the innovation and se rvice production plans (News.samsung.com 2017). Inspiring the world in creating and producing products of the future is the mission statement of the electronic giants. The conglomerates believe in the innovation and application practice, which involves coherent link between the innovation and production of the best technological apparatus (Samsungmobilepress.com 2017). Therefore being a considerably amazing and significant firm the use of digital medium through several social media networks is one of the phenomenal uses of marketing strategies by Samsung Technologies. The conventional methods of television and print media are also significant consideration in their marketing plan (idc.com 2017). The communication and interaction strategies of one of the most valuable electronic goods retailer are closely associated with the product development strategies and customer requirements. The extensive use of internal as well as external marketing strategies with the aid of e-marketing, advertising, sales promotion and publicity includes within the integrated marketing strategies of Samsung Electronics. The fact that all the communication models have been aligned according to the necessity of the need and objective of the brand for meeting all the concerns and criteria of attracting the consumer and the target market keeps the company in the lead among its competitors (Steenkamp 2016). The brand valuation of Samsung Source: (Samsungmobilepress.com 2017) Samsungs Brand Image and Consumer Brand Awareness Samsung has a renowned and an established brand image all over the world, and since adopted the objective of serving the global client it has been acknowledged as the 7th most valuable company which has been considered as one of the important constituent for retaining the brand image (Cornelissen 2016). It has been accorded to some deficiency in their approach and the market sales have been affected drastically for the giant conglomerate based in South Korea. In spite of establishing as a remarkable marketing brand story which has a overwhelming reputation of more than 20 years, Samsung has been able to recover its market standing through a number of possible integration (Steenkamp 2016). Current Standing of the Various Brands as of 2017 Source: (Forbes.com 2017) The capitalization is necessarily a huge factor in this case which has caused a crisis of about $ 18 billion from the consumer electronics, which have been a huge blow to their brand awareness. Samsung holds a high brand equity and share in the market and due to its consistence and approving amount of customer base of being among the best and moderate priced smart phone brand with a huge distribution and greater global appeal in terms of the logistics and supply chain management (Damarjati, Kusumawati and Mawardi 2016). The financial loss can be provided by issuing liquidity as the whole series of the products was called off from its manufacturing unit it has suffered a great deal of explosions with regards to some problems in their products. The brand factor is an identity on which depend most of the valuation and its inherent image of the market share that has led to the formation or creation of the loyalty and allegiance of the customer (Steenkamp 2016). In fact, the long-term est ablishment with the consumer in different strata, which has helped Samsung, is becoming as one of the top and preferred brand and retaining the higher power of the buyer in this highly competitive market of electronic goods. The customer support and assistance enhances the consumer brand awareness, which has improved the patterns of the customer relation earning a valuation of about 72% according to a poll conducted by a financial institution, which has been engaged in a series of various analytical assessments (Samsungmobilepress.com 2017). Top 5 Brand Valuation Companies Source: (Forbes.com 2017) Samsungs Brand Meaning Brand meaning refers to the power of identification and influence of the phenomenon, which are associated with an established product, which caters to the current target market and lends a definite meaning and importance to that product (Kapferer 2015). The definition of brand leads to the consistency of the quality of the product with great service to the customers and eventually leading to coherent development band improving the marketing orientation. Samsung is one of the most valuable consumer electronic brand that have resulted in the reaching out to a wide range of global consumers who by targeting a prospective target market which is responsible for its remarkable improvement and development within a span of some years. The inception of the entity and valuation that Samsung holds has been realized to predict the market situation and analysis, which revealed it as the most trusted brand of electronic consumer goods (Samsungmobilepress.com2017). The assortment of the products along with amazing quality of the product line has inherently made Samsung as one of the established and meaningful brand in the global statistics. The meaning of this bran is defined by its symbol of clarity and the definition of its product line, which has enabled and adopted its product according to these criteria (Steenkamp 2017). Current IMC approach to Brand Enhancement Owing to the faults and major accidents, which had caused the bursting of the models, which was recently launched by the S-7, series have drastically led to an impact over the image of the brand. According to the results of the survey conducted by the International Data Corporation on 1082 number of consumers who prefers Samsung it realized that though the sales will have an effect but there are no impending long-term challenges for the brand (idc.com 2017). The survey leads to results, which observed that among the 24 users of Note-7, half of the Samsung users answered that they would probably return their gadget and shift to its competitors, and 17 % claimed that they would still stick to the brand as great consumer allegiance (Steenkamp 2016). The current Integrated Marketing Approach of Samsung includes the options of monetary incentives for the loss of its customers. In fact, they have also released and conducted a PR activity wherein they apologized for the inconvenience that h as been caused to its customers and have launched a safer and an integrated production unit for the launch of the next series. In order to enhance the leading image and consciousness of the brand for improving their customer regulation process after the Note 7 fiasco they led a group experts and team to intervene in the reason and cause of this mishap (News.samsung.com 2017). The effect and the value is coincidentally and important feature for the brand restructuring and initiating their activity in the market. It is essential for the to the apparent market leader in the worldwide figures of the global smart phone and electronic consumer product organization (Babin and Zikmund 2015). The evaluation and strategies of the launch of the next product have been made to reclaim the customer preference and to recreate and renew the customer base. The brand has practiced customer feedback through various means of communications and ensured their safety and a detailed examination on the caus e of the mess that will improve in maintaining their brand integrity and strategy. In order to buy in a number of new customers and rectify on the damages cause due to the S-7 disaster, Samsung has incorporated the effectiveness of customer integration and services marketing theory (Roper 2016). The e-commerce giant and retailer of consumer products have incurred a severe damage over their reputation, which has been amended through the various promotional strategies that have been associated in claiming a better design and comeback with the new product. Moreover, repairing consumer allegiance and trust requires some amount of time, in order to access the market requirement, which has led to the best of the process that has been applied for promoting the new and unique opportunities for saving the reputation of the brand (Kim, Lee and Lee 2016). Reference Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Cornelissen, J., 2014.Corporate communication: A guide to theory and practice. Sage. Damarjati, I.H., Kusumawati, A. and Mawardi, M.K., 2016. THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRAND EQUITY AND PURCHASE DECISION (Survey on Indosat-M3 customers among members of Unit Aktivitas Band Universitas Brawijaya class of 2014).Jurnal Administrasi Bisnis,34(1), pp.29-37. Forbes.com. 2017. Forbes Welcome. [online] Available at: https://www.forbes.com/companies/samsung-electronics/ Kapferer, J.N., 2015. Selecting the Brand Architecture to Match Your Strategy.The Future of Branding, p.1. Kim, S.J., Lee, J.Y. and Lee, K.H., 2016. Global Pricing Strategy of the SPA Brand: Comparison with GDP and Big Mac Index.Fashion Textile Research Journal,18(3), pp.301-316. Lee, C.S., Ho, J.C. and Hsu, C.F., 2015, August. Creating value in global innovation networks: A study of smartphone industry. InManagement of Engineering and Technology (PICMET), 2015 Portland International Conference on(pp. 755-760). IEEE. Multimedia Marketing. 2017. Integrated Marketing Communications - Multimedia Marketing. News.samsung.com. 2017. Samsung held the largest-ever integrated marketing campaign to date. Roper, S., 2016. Branding the entire entity.The Routledge Companion to Contemporary Brand Management, p.354. Samsungmobilepress.com. 2017. Samsung Mobile press Official website | Samsung Mobile Press. [online] Steenkamp, J.B., 2017. Customer Propositions for Global Brands. InGlobal Brand Strategy(pp. 45-73). Palgrave Macmillan UK. Steenkamp, J.B., 2017. Global Brand Management. InGlobal Brand Strategy(pp. 181-208). Palgrave Macmillan UK. Steenkamp, J.B., 2017.Global Brand Strategy: World-wise Marketing in the Age of Branding. Springer. Truong, Y., Klink, R.R., Simmons, G., Grinstein, A. and Palmer, M., 2017. Branding strategies for high-technology products: The effects of consumer and product innovativeness.Journal of Business Research,70, pp.85-91. Vranica, S., 2014. Behind the preplanned Oscar selfie: Samsungs ad strategy.Wall Street Journal,6, p.41.