Marketing Communication of Samsung Free-Samples for Students

Question: Identify and Analyses of Marketing Communication of Samsung. Answer: Identification and Analysis of Marketing Communication of Samsung The significance of marketing and promotion are two of the most relevant parts of a marketing plan of a product. The tools and the systems that are involved for the successful implementation of a marketing strategy are analyzed through the communications and the approaches, which are employed in their services by the organization (Babin and Zikmund 2015). Samsung is one of the established firms, which has a remarkable global presence with its assortment of customer products. The commitment of product line and brand value of the conglomerate based in Japan is one of the indispensible parts of their strategic approaches. Moreover, the integration and the link between the responsible establishment for the product criteria and the processing of the services through the various means are provided by the marketing communication. The tools and the apparatus that are used by Samsung Electronics have been a phenomenal approach as it meets the criteria and the equation of the innovation and se rvice production plans (News.samsung.com 2017). Inspiring the world in creating and producing products of the future is the mission statement of the electronic giants. The conglomerates believe in the innovation and application practice, which involves coherent link between the innovation and production of the best technological apparatus (Samsungmobilepress.com 2017). Therefore being a considerably amazing and significant firm the use of digital medium through several social media networks is one of the phenomenal uses of marketing strategies by Samsung Technologies. The conventional methods of television and print media are also significant consideration in their marketing plan (idc.com 2017). The communication and interaction strategies of one of the most valuable electronic goods retailer are closely associated with the product development strategies and customer requirements. The extensive use of internal as well as external marketing strategies with the aid of e-marketing, advertising, sales promotion and publicity includes within the integrated marketing strategies of Samsung Electronics. The fact that all the communication models have been aligned according to the necessity of the need and objective of the brand for meeting all the concerns and criteria of attracting the consumer and the target market keeps the company in the lead among its competitors (Steenkamp 2016). The brand valuation of Samsung Source: (Samsungmobilepress.com 2017) Samsungs Brand Image and Consumer Brand Awareness Samsung has a renowned and an established brand image all over the world, and since adopted the objective of serving the global client it has been acknowledged as the 7th most valuable company which has been considered as one of the important constituent for retaining the brand image (Cornelissen 2016). It has been accorded to some deficiency in their approach and the market sales have been affected drastically for the giant conglomerate based in South Korea. In spite of establishing as a remarkable marketing brand story which has a overwhelming reputation of more than 20 years, Samsung has been able to recover its market standing through a number of possible integration (Steenkamp 2016). Current Standing of the Various Brands as of 2017 Source: (Forbes.com 2017) The capitalization is necessarily a huge factor in this case which has caused a crisis of about $ 18 billion from the consumer electronics, which have been a huge blow to their brand awareness. Samsung holds a high brand equity and share in the market and due to its consistence and approving amount of customer base of being among the best and moderate priced smart phone brand with a huge distribution and greater global appeal in terms of the logistics and supply chain management (Damarjati, Kusumawati and Mawardi 2016). The financial loss can be provided by issuing liquidity as the whole series of the products was called off from its manufacturing unit it has suffered a great deal of explosions with regards to some problems in their products. The brand factor is an identity on which depend most of the valuation and its inherent image of the market share that has led to the formation or creation of the loyalty and allegiance of the customer (Steenkamp 2016). In fact, the long-term est ablishment with the consumer in different strata, which has helped Samsung, is becoming as one of the top and preferred brand and retaining the higher power of the buyer in this highly competitive market of electronic goods. The customer support and assistance enhances the consumer brand awareness, which has improved the patterns of the customer relation earning a valuation of about 72% according to a poll conducted by a financial institution, which has been engaged in a series of various analytical assessments (Samsungmobilepress.com 2017). Top 5 Brand Valuation Companies Source: (Forbes.com 2017) Samsungs Brand Meaning Brand meaning refers to the power of identification and influence of the phenomenon, which are associated with an established product, which caters to the current target market and lends a definite meaning and importance to that product (Kapferer 2015). The definition of brand leads to the consistency of the quality of the product with great service to the customers and eventually leading to coherent development band improving the marketing orientation. Samsung is one of the most valuable consumer electronic brand that have resulted in the reaching out to a wide range of global consumers who by targeting a prospective target market which is responsible for its remarkable improvement and development within a span of some years. The inception of the entity and valuation that Samsung holds has been realized to predict the market situation and analysis, which revealed it as the most trusted brand of electronic consumer goods (Samsungmobilepress.com2017). The assortment of the products along with amazing quality of the product line has inherently made Samsung as one of the established and meaningful brand in the global statistics. The meaning of this bran is defined by its symbol of clarity and the definition of its product line, which has enabled and adopted its product according to these criteria (Steenkamp 2017). Current IMC approach to Brand Enhancement Owing to the faults and major accidents, which had caused the bursting of the models, which was recently launched by the S-7, series have drastically led to an impact over the image of the brand. According to the results of the survey conducted by the International Data Corporation on 1082 number of consumers who prefers Samsung it realized that though the sales will have an effect but there are no impending long-term challenges for the brand (idc.com 2017). The survey leads to results, which observed that among the 24 users of Note-7, half of the Samsung users answered that they would probably return their gadget and shift to its competitors, and 17 % claimed that they would still stick to the brand as great consumer allegiance (Steenkamp 2016). The current Integrated Marketing Approach of Samsung includes the options of monetary incentives for the loss of its customers. In fact, they have also released and conducted a PR activity wherein they apologized for the inconvenience that h as been caused to its customers and have launched a safer and an integrated production unit for the launch of the next series. In order to enhance the leading image and consciousness of the brand for improving their customer regulation process after the Note 7 fiasco they led a group experts and team to intervene in the reason and cause of this mishap (News.samsung.com 2017). The effect and the value is coincidentally and important feature for the brand restructuring and initiating their activity in the market. It is essential for the to the apparent market leader in the worldwide figures of the global smart phone and electronic consumer product organization (Babin and Zikmund 2015). The evaluation and strategies of the launch of the next product have been made to reclaim the customer preference and to recreate and renew the customer base. The brand has practiced customer feedback through various means of communications and ensured their safety and a detailed examination on the caus e of the mess that will improve in maintaining their brand integrity and strategy. In order to buy in a number of new customers and rectify on the damages cause due to the S-7 disaster, Samsung has incorporated the effectiveness of customer integration and services marketing theory (Roper 2016). The e-commerce giant and retailer of consumer products have incurred a severe damage over their reputation, which has been amended through the various promotional strategies that have been associated in claiming a better design and comeback with the new product. Moreover, repairing consumer allegiance and trust requires some amount of time, in order to access the market requirement, which has led to the best of the process that has been applied for promoting the new and unique opportunities for saving the reputation of the brand (Kim, Lee and Lee 2016). Reference Babin, B.J. and Zikmund, W.G., 2015.Exploring marketing research. Cengage Learning. Cornelissen, J., 2014.Corporate communication: A guide to theory and practice. Sage. Damarjati, I.H., Kusumawati, A. and Mawardi, M.K., 2016. THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION (IMC) ON BRAND EQUITY AND PURCHASE DECISION (Survey on Indosat-M3 customers among members of Unit Aktivitas Band Universitas Brawijaya class of 2014).Jurnal Administrasi Bisnis,34(1), pp.29-37. Forbes.com. 2017. Forbes Welcome. [online] Available at: https://www.forbes.com/companies/samsung-electronics/ Kapferer, J.N., 2015. Selecting the Brand Architecture to Match Your Strategy.The Future of Branding, p.1. Kim, S.J., Lee, J.Y. and Lee, K.H., 2016. Global Pricing Strategy of the SPA Brand: Comparison with GDP and Big Mac Index.Fashion Textile Research Journal,18(3), pp.301-316. Lee, C.S., Ho, J.C. and Hsu, C.F., 2015, August. Creating value in global innovation networks: A study of smartphone industry. InManagement of Engineering and Technology (PICMET), 2015 Portland International Conference on(pp. 755-760). IEEE. Multimedia Marketing. 2017. Integrated Marketing Communications - Multimedia Marketing. News.samsung.com. 2017. Samsung held the largest-ever integrated marketing campaign to date. Roper, S., 2016. Branding the entire entity.The Routledge Companion to Contemporary Brand Management, p.354. Samsungmobilepress.com. 2017. Samsung Mobile press Official website | Samsung Mobile Press. [online] Steenkamp, J.B., 2017. Customer Propositions for Global Brands. InGlobal Brand Strategy(pp. 45-73). Palgrave Macmillan UK. Steenkamp, J.B., 2017. Global Brand Management. InGlobal Brand Strategy(pp. 181-208). Palgrave Macmillan UK. Steenkamp, J.B., 2017.Global Brand Strategy: World-wise Marketing in the Age of Branding. Springer. Truong, Y., Klink, R.R., Simmons, G., Grinstein, A. and Palmer, M., 2017. Branding strategies for high-technology products: The effects of consumer and product innovativeness.Journal of Business Research,70, pp.85-91. Vranica, S., 2014. Behind the preplanned Oscar selfie: Samsungs ad strategy.Wall Street Journal,6, p.41.