Managing International Tourism Essay Example | Topics and Well Written Essays - 3250 words

Managing International Tourism - Essay Example It provides opportunity to its visitors to know more about the history of the storehouse from where it has been originated, the advertisement that are published for the awareness of its products, the process and way of transportation. The storehouse provides an opportunity to the visitors through their involvement of various senses. The store house has adopted the marketing strategy of unique selling proposition in order to attract its visitors. In this case study which deals with a storehouse name as Guinness beer has adopted unique selling proposition marketing strategy. The development of unique selling proposition is mainly considered or regarded as the key challenges that are being faced by the managers in dealing or handling the visitor’s attraction. The unique selling proposition can be defined as the unique position that a company holds in the market place. It is an important or a key element that serves as a weapon for the company to differentiate and distinguish itself from its competitors and gaining competitive advantage in the market (Hindle, 2008). By applying unique selling proposition the company can focus its energy on developing and building the things which will serve the needs of the various segments of the customers. The main importance for adopting unique selling proposition by a company is that it provides the differentiation that is considered and referred to as the most tactical and strategic activities in which the company is required to engage itself constantly. The case Guinness beer has also adopted unique selling proposition as a marketing tactic as it located in such a place that it establishes and sets its business different from others by providing information to the customers and developing a well display system for fascinating the customer and interactions with its visitors. The main aim and focus of Guinness beer is to perform everything